Award from Ethos Consultancy

RAKBANK, Winners of the 2006 Service Quality Awards

RAKBANK is taking center stage again, and this time it’s not a new product launch, this time it is to receive an award from Ethos Consultancy for being the leading service quality bank across all banks in the UAE.

Ethos consultancy is the region’s leading provider for benchmarking, mystery shopping, customer satisfaction surveys and brand audits.

“ For the second year in a row; we at Ethos have been conducting retail banking benchmarking. The UAE has possibly one of the most competitive banking industries in the region. The large numbers of retail banks that exist within the country makes their future depend highly on their ability to capture market share and with the vast increase in the UAE’s population and demand for banking services; service quality is probably going to be a crucial key differentiator.” Said Robert Keay, Managing Director, Ethos Consultancy.

The study included 29 banks and the benchmarking process involved branch visits, website contact and call center calls.

“During the study, we visited 870 branches, made 870 calls to bank call centers and visited bank websites 870 times. Overall there were 86 questions asked, and 2610 surveys conducted, therefore a grand total of 224,460 responses were gathered and analysed.” Added Robert Keay, Managing Director, Ethos Consultancy. In this thorough benchmarking service quality survey, RAKBANK excelled to be the UAE’s leading bank in service quality across all banks in the UAE.

“We at RAKBANK are very excited with the results of Ethos Consultancy service quality benchmarking. Our commitment to service quality has paid off. This year’s results putting us on top of the service quality pyramid will be a constant motivation for us to maintain the leadership positioning that we thoroughly deserve. I would like to take this opportunity to thank each and every team member at RAKBANK who made this achievement a reality.” said Graham Honeybill, General Manager, RAKBANK.

RAKBANK was also ranked as the best-performing bank in branch visits; call center calls, ATM machine, branch standards and teller categories.

“For us at RAKBANK, service quality is not an add-on feature. It’s embedded into the very core of our corporate culture and at all levels. Our commitment to service quality always leads the way.” commented Murray Sims, Head of Personal Banking, RAKBANK.

What does it take to lead the UAE banking sector?

RAKBANK’s top-notch service quality standards, and it only gets better…

RAKBANK is the National Bank of Ras Al-Khaimah. It was founded in the emirate of Ras Al-Khaimah on June 15th, 1976. Over the ensuing years the bank has grown and flourished and now has a significant retail banking business throughout the UAE. RAKBANK has recently been awarded leading Service Quality Bank across all banks in the UAE by an independent consultancy group – Ethos Consultancy. The Bank continues to celebrate this achievement by expanding the base of its groundbreaking products and services through a young team of business innovators setting new standards in the banking industry within the region. RAKBANK…simply better!