RAKBANK and Playtomic partner to enhance customers’ well-being

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Press Release

30/11/2023
In a strategic alliance with Playtomic, the leading Padel app, RAKBANK showcases its commitment to customer well-being. Through an exclusive partnership, RAKBANK offers its cardholders complimentary Premium Memberships to Playtomic, coupled with enticing discounts on court bookings. This initiative ensures that our customers have exclusive access to wellness opportunities in alignment with evolving lifestyle trends.
Playtomic takes the lead as the foremost app and largest aggregator for padel and tennis, boasting 1.7 million users across 1,900+ cities worldwide. In the UAE, with over 90% coverage, Playtomic's network encompasses 450+ padel courts and 170 clubs, making it a significant player in the global sports scene.
Shehzad Hameed, Managing Director of Retail Banking at RAKBANK said: &ldquo;Our ambition is to diversify our services beyond traditional financial products. Through a strategic alliance with Playtomic, the focus is on delivering unique recreational experiences like padel to customers&rdquo;. Shehzad&rsquo;s vision is rooted in enhancing banking services to align with lifestyle preferences, showcasing a commitment to continuous improvement and making banking an experience that extends beyond financial needs.
Luis Escobar, Regional Manager Northern Europe, Middle East &amp; South Africa, Playtomic commented: &ldquo;With this landmark partnership, we are pleased to have RAKBANK customers join the Playtomic family &ndash; the world&rsquo;s largest and fastest-growing community of racket sport players. Offering access to Playtomic premium membership is an incredible value addition for RAKBANK customers, making their banking experience more comprehensive and appealing. It demonstrates how much RAKBANK cares for its customers' holistic well-being, beyond financial transactions.&rdquo;